Being web-savvy is vital for any job, but particularly if you’re an entrepreneur and set on starting your own company. You’ll need to know how to conduct various parts of your business using the internet, while also promoting your brand and effectively communicating through online means. Maybe you’re a wary of learning web-savvy skills, because you think it involves complicated coding and computer science that you just don’t understand. While those skills can be incredibly useful, being web-savvy doesn’t mean you have to know all the technical terms and information as well. Learn some of these basic skills first and you’ll reap the benefits! Since this is such a vital part of being a successful entrepreneur, here are some of the best skills you’ll need to know.
Run a successful blog
No matter what industry you specialize in, you can make a blog on your company’s website about it. It may seem like you don’t have enough to talk about, but take some time to sit down and generate blog ideas; you’ll be shocked how many you can come up with. Learn the basics of running a blog and how to get the most traffic to it. You’ll see results in no time!
Optimize your social media presence
In addition to a strong blog, you’ll also want to create a great social media presence. Decide who your target audience is and then research what social media platforms they’re most likely to use. Become familiar with your chosen social media platforms and frequently update your content, but remember to keep it focused on your company and industry!
Understand basic analytics
While it’s not necessary to learn the intricacies of metrics, it can be useful to have a basic knowledge so you can see the traffic your website or social media accounts are getting. Twitter automatically shows you views and engagements, but you can also get a detailed analytics breakdown. Google Analytics is a good place to start as well for getting a reading on your website and how your search results look.
You’ll probably end up hiring an accountant for your company (unless that’s the area you specialize in as an entrepreneur), but at first your budget will be tight. It’s important that you, as the entrepreneur, have a basic understanding of what kind of accounting you’ll be doing and how you need to organize your business accounts.