North Face’s New Leadership

Graham Zahoruiko North Face

It’s always a huge company ordeal to gain new leadership. When a president, CEO or other leader in a company steps down, saying goodbye can be scary. The transition to new leadership can create major hurdles for the company. Recently, one company – The North Face, announced their new leadership. This is a prime example of a job well done when transiting to a new president.


Earlier this year in February, Todd Spaletto, the former president of The North Face, announced that he was leaving the company for a position at Wolverine World Wide Inc. The North Face is a brand of Vanity Fair Corporation, which VF announced the new president of The North Face in the middle of May.


Vanity Fair Corporation was founded in 1899, with over 30 brands and 5 categories. Those categories are: Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear, and Contemporary brands with The North Face falling under the Outdoor & Action Sports section.


The new president, Arne Arens, has been with Vanity Fair for over 7 years since 2010, leading The North Face in the EMEA. In March of this year, he was placed in charge of The North Face brand in America. With his years of experience in the corporation and keen understanding of the company brand, VF believes that he has the leadership skills necessary to continue success for The North Face.


Arens’ promotion to Global President brings new opportunities for both him and the company. After years of being the Vice President of Sales and the General Manager of the brand in the Americas, Arens has handled sales, marketing, product merchandising and more. It’s clear that Arens has proven he has the experience and background required to continue driving success for The North Face.


After being appointed the General Manager of The North Face in the Americas, Arens’ job was to primarily focus on the brand and sales in the states. His successful track record is one of the reasons he was such a qualified contender for the presidential position. Group president of The North Face, Scott Baxter had nothing but great things to say about Arens:


I am confident that his proven ability to grow business and deep connection to our company culture will help him propel our brand into the next wave of growth across our sales channels”.


It’s safe to say that Arens has a clear passion for not only the brand, but also what The North Face believes in. This brand strives to inspire outdoor lovers, provide top quality products and equip adventures all around the globe. The company is ecstatic that not only does Arens have a passion for the company and his position, but he has complimentary passions for the outdoors as well, making him an outstanding pick for the president of The North Face.


5 Barriers to Breach: Don’t be a Good Leader, Be a Great Leader

Graham Zahoruiko Barriers to Break

There are key factors that distinguish a good leader from being a great leader. Leaders are everywhere you look. Your boss, your friend, your CEO, and even your dog could be a leader of any environment. Great leaders successfully manage their day to day tasks, engage with their followers, and embody a high level of credibility among those who know and follow them. Why wouldn’t you follow a credible leader?

In every area of life, there are aspects that hinder people from living up to their full potential. Whether you consider yourself to be a good leader or not, take a look at what could be your barriers to going from good to great.


5. Failure

Failure poses as a big red stop sign whenever anyone reaches a certain point in their mistakes. It can be hard, extremely difficult even, to face up to failures and mistakes made in a leadership role. Without acknowledging failure, leaders could potentially set themselves back or worse, damage their reputation. Great leaders accept and embrace failure. When something goes wrong, it teaches leaders how to make things go right.


4. Delegation

Do you have a tight grip on control? Let go. Good leaders appoint responsibilities. Great leaders delegate tasks. Perhaps you need to come to the realization that one person can’t possible take on every role on a team. You must have team players. Whenever tasks and responsibilities arise, ensure there’s even delegation. Not only is this importance for the leader themselves, but it can give a sense of importance to the team or members of the office as well.


3. Communication

Time in the spotlight for leaders is completely unavoidable. Leaders have a presence to fulfil to others. Communication is a key part of standing in front of a company, a team, or even followers. When it comes to communicating with your audience, there is more to it than just speaking. To be a great leader with good communication, you have to take time to not only speak, but also to listen.

Communication should be clear and specific. You can get personal with your audience, hear what they have to say, and then take into account the communication between both yourself and other parties involved. Have an open mind when communicating and you’ll notice improved leadership skills in yourself.


2. Motivation

Lack of motivation can ruin a team. It’s easy for leaders and team members to burnout and even shut down from stress or having too much on their plate. As a great leader, you must serve as a motivator. Give reason for people to follow you, but also give reason for people to take action. Your behaviors should inspire motivation among your audience.


1. Confidence

Confidence is key. The number one thing that makes a leader go from being just good to great is believing not only in themselves, but also in what they do. True leadership does not exist without confidence. In the same way, a leader can have too much confidence and portray an arrogant attitude. This also hinders leaders from becoming great. While it’s vital that you believe in yourself, believing in your followers should also be in equal priority.

Allow this to serve as the foundation to your leadership. Self confidence is more than a skill one can attain. It’s an asset to reaching your full potential.



An Era of Empowered Entrepreneurs and Freelancers

Graham Zahoruiko Era of Freelance

On the other hand, entrepreneurs are also thriving in a desirable career. Entrepreneurs collect investors and other money in order to make and maintain a business. Entrepreneurs do more than just running a business. They know how to leverage finances, implement strategic business plans and specialize in leadership and management skills.

With the digital world becoming widely more accessible and easily used, freelancers and entrepreneurs have an advantage. In the 21rst Century, we have an era of empowered freelancers and entrepreneurs.

Utilizing Social Media

Freelancers are all about social media, as most of their job revolves around it. Popular freelance jobs can be done remotely on a laptop virtually anywhere with an internet connection. Without social media, some freelancers wouldn’t have a job. Social media management, graphic design, digital web managers are just a few of the many freelance jobs that can utilize social media. Hiring jobs along those lines are booming lately as people recognize the importance of their online presence.

Businesses can utilize social media. Social media allows any business to grow their audience globally through various profiles. Not only can their grow their audience, but the can gain larger customer support and even increase their revenue through social media. With links to their websites and products, any consumer can find a business through social media and shop. 

The Economy

Entrepreneurs have a mutual goal of making a profit. They organize an idea, launch a startup or manage a business all to reach the goal of increasing revenue and earning a profit. Reaching out to investors is a large portion of what entrepreneurs do. Entrepreneurs are driving the economy and fueling its growth. As their business grows, so does the opportunity for jobs, including the hiring of freelancers. In today’s society, entrepreneurship nurtures the environment to drive business to success.

Today’s economy offers an empowerment to both entrepreneurs and freelancers. Working remotely, starting your own business and partnering with investors is easier now than it ever has been. If you’re a freelancer or entrepreneur, you’re in a great position in the world today.

5 Evergreen Skills Employers Want and Why

Graham Zahoruiko Evergreen Skills

Searching for a job is quite the task. Many consider job searches to be nothing but a hassle. As you search for the right position, the best company, killer employee benefit and overall the best job possible, there are a few things you should keep in mind. While you go through the interview process, make sure you touch on all of the skills employers are looking for. Here are 5 evergreen skills employers want.


5. Time Management


Don’t be late. It’s that simple. Time management is a skill that employers love to see in their employees. Your self-awareness will give you the best understanding of how you use your time. Employers want to hire employees that will not only manage their time wisely but utilize every minute they have.

No employer wants to pay for someone who wastes time on the clock. Attending meetings, clocking in and maintaining to meet deadlines is essential in any job. A major part aspect of time management can also relate to one’s motivation. Staying motivated in your position will also determine how productive you are. Without productivity, no one can possibly have good time management skills.

4. Team Work


One of the first questions an employer is bound to ask you in your interview would be about your ability to work with others. Teamwork is essential for offices, especially in an open-office environment. Often, employees have to work together to get a task done. Employers are looking for someone who can manage their amount of work without falling behind or taking over others.


Before an interview, practice strategy for answering the teamwork interview question. Make sure you can give an example of a time where you utilized your teamwork skills prior to the job.


3. Problem Solving


A career without problems that arise is virtually non-existent. Any considerable employee must show they have a skill set when it comes to problem-solving. During an interview, employers want to hear answers that prove you know how to solve a problem effectively and efficiently. Often, employees without problem-solving skills end up causing more problems as they try to resolve them.


2. Values


Your work values, what you want out of a job and what you expect of your job are also an important factor employer will consider in an interview. Although large companies and other businesses have a poor reputation for not caring about their employees, let the company know what you value most. This will show your interviewer not only if you’re a good fit for the company, but if the company is a good fit for you.


1. Communication


The number one sought after skill in employees is communication. Communication is how you work. It’s what you say, how you work with others, how you work with clients and customers and more. Communication is how you listen, how you talk and how you handle others that your position requires you to work with. Employers will always favor an interviewee with better communication skills than one who is lacking that skill set.

How to Prepare for Your Next Speech


Graham Zahoruiko Motivational Speeches

Getting a crowd of people to listen to what you’re saying is difficult enough, but inspiring a group of people into action is even harder, especially as an entrepreneur. Motivational speaking can be a challenge and with the right tools and mindset, you will succeed in creating interest in your speech and inciting the action you want to leave the listeners with. Whether this is your first speech in front of a large group or you are a seasoned speaker, these tips will help you prepare to deliver an effective speech.

Start Early

Unless you’re exceptional at coming up with material or you’ve already delivered this kind of speech before, chances are you’ll need to set aside a good bit of time. Start with a brainstorming session and have goals in mind of what you’d like to achieve. Try to keep a small notebook with you at all times, just in case an idea pops into your head that you can use for the speech.

Make Sure You’re Committed to the Subject

One thing that is going to set you back is choosing a subject and working on the speech, only to change it because you’ve lost interest in the subject matter or don’t have enough material to work with. This is another reason why having a productive brainstorming session is crucial; it will eliminate the need for you to redo the speech after working on it for a time.

Listen to Other Motivational Speakers

Tune into a motivational TED Talk or try to attend an event that features a motivational speaker. This is not to get ideas from that you can use as much as it is to pick up on nonverbal cues and see how the crowd reacts to what the person is saying. Hone in on how they stand, what gestures they use, how they deliver anecdotes, and how they build their speech from beginning to end. Much like comedic stand-up, motivational speeches should be relatable and get the audience thinking.

Make it Memorable

After you leave the stage, the people in the audience should still be thinking about the words that you said. Keep them engaged by making the speech memorable. One way to do this is by injecting comedic elements to the speech. These anecdotes and observations should flow naturally and be related to the subject matter, and they are typically effective in both engaging the audience and allowing the speech to stay on their minds long after the speech.

How You Can Become an Approachable Leader

Graham Zahoruiko Leadership

In every company or organization there are key elements to the leadership that directs each team. Strong leadership skills are required for a good leader, but also to create a good team. One extremely important key to strong leadership is approachability. This takes leadership beyond standing in front of a team by allowing anyone on the team to openly approach with ideas, concerns and enough comfortability to talk to their leader. Leadership is more than telling a team what to do. Here’s how you can become an approachable leader.

Manage Your Emotions

In the workplace, it’s very easy for stress levels and tension to rise. This quick action can cause unnecessary conflict, and often makes employees feel uncomfortable. Unmanaged emotions are a sign of a weak leader. One of the most important rules in leadership is to keep your emotions under control. When frustration brews, it’s easy for leaders to show their emotions on their sleeves. However, in terms of approachability, any member on the team will avoid an easily frustrated leader.

If you want to be approachable, learn to get your emotions under control. This is a sign of strength, and will make employees more willing to come to you with their questions, needs and other work-related matters.

Build Trust

As you build trust in the workplace, you’ll notice your employees are more motivated and confident in their ability to do their jobs. Establish trust by encouraging other employees. One of the best ways you can keep your employees encouraged is through remaining actionable to the words you say. If you make promises, ensure that you keep them. If you come across failure, admit it instead of hiding it. Transparency is key to getting employees to trust you and believe in you as their leader.

Always Say Thank You

Notice the hard work and effort employees do on a daily basis. This expression of gratitude is comforting and mood boosting, not only to your employees but also to yourself. Try to pay more attention to the details. Always thank your employees for their hard work and point out a job well done. When you build a sense of confidence, your team will feel more motivated and that will reflect upon your approachability.

Remove the Pedestal

Leadership is an important role, with mounds of pressure on anyone in a high position. It’s all too easy for leaders to get a big head, making employees often resentful of a leader as their respect diminishes. Approachable leaders know when to step down and place themselves on the same level as their employees. This builds respect and trust between leaders and employees on a team.

If you’re looking to be a more approachable leader, know when you need to step up and when you need to lower yourself. Approachable leaders encourage their employees to openly come to them to talk, encourage employees by noticing their hard work and most importantly keep the success of not only the company but also the employees in priority.

Food You Need to Maximize Your Productivity

Do your work days feel like they’re dragging? It might be because of what you’re eating, or not eating. Your body needs a good source of vitamins and nutrients in order to function properly. To maximize your productivity and stay on top of your work, here are the foods you should eat.



Along with other fruit, berries are high in antioxidants which provide your body with anti-aging effects and prevent brain damage. Various berries contain different antioxidants that will give your body benefits to aid for a healthy body.


Eggs contain glucose, which your brain needs as a source of energy. Although eggs are high in cholesterol, they’re a good brain booster. Your body needs high-quality protein with chemicals such as dopamine and norepinephrine that tell your brain cells to communicate.


Dark Chocolate

Brain food is something you eat that benefits your body in order for you brain to run on maximized energy. Dark chocolate is another good source of endorphins that make your feel good. On the plus side, it also tastes delicious.



For a well-balanced snack to pack for work, you want bananas. With benefits such as potassium, vitamin C, fiber and more, bananas are a healthy option.



Any food that lowers your cholesterol improves your blood flow which not only reduces your risk of heart disease, but it allows for more oxygen to reach your brain. Almonds are a good source of healthy fats that improve your brain function for better productivity in your workplace.  


Salad and Dark Greens

To ensure your body is getting the vitamins and nutrients it needs to properly function, you want to find a well-balance meal. Salad is an easy, healthy meal to take to work. Remember if you’re choosing a type of lettuce, the darker greens have more benefits than the lighter greens.


Fruits and Veggies

To improve your productivity at work, you need to make sure your body has the energy it needs. Fruits are a good source of natural sugars that will help your body run without making your body crave more sugar. Vegetables will give your body the vitamins it needs. Both fruit and vegetables are great foods for work productivity.

Stay Away From:


  • Sugar
  • High Carbs
  • Skipping Meals  



In addition to tracking the healthy foods you put into  your body, you want to make sure you watch out for foods that will hinder your productivity. The worst thing you can do for your body is skip a meal. Your body will function slower because it’s running on low energy. High carbs are another factor that slow your body down. Lastly, sugar will give you a rush followed by a crash which will lower your productivity at work.
It’s important to pay attention to what you’re putting in your body for maximized productivity during your work week.

What to Do When You Feel Like You’re Burning Out


Burnout is a prevalent issue that plagues professionals in all industries, particularly entrepreneurs. When you’re in charge of a large group of people or running your own business, there are always hundreds of tasks you need to finish each day. Even though you have so much to do, it likely never seems as though you have enough time. You probably feel exhausted and like you just want to quit.

Use “no”

When you start feeling like you’re experiencing burnout, force yourself to begin saying “no.” If you’re on the verge of burnout with your job, do not take on more projects or responsibilities than you absolutely have to do. Most people will be understanding if you say you already have too much going on. Also, take time to scale back what you’re already working on and see if there’s any areas you can trim.

Schedule time for you

One of the most important items on this list, make sure you take time to look after yourself. Instead of spending every moment of the day focused on work or someone else, take a little time every day to do something you enjoy or just relax. Sit in silence, read a book, or watch an episode of your favorite television show. Scheduling time to take care of yourself makes you feel more calm.

More around

Whether moving around involves a short walk and frequent breaks or a regular workout routine, make sure you’re getting some form of exercise each day. You’ll feel better and your outlook on life will be more positive. You’ll also be healthier, which impacts the rest of your life in positive ways.

Have a no-screen time

No matter how busy you are and how important checking your emails is, you can set a time every night where you won’t have any screen time. Whether it’s just an hour or you refuse to look at your computer and phone at all after a certain time, it’s good to take time off from digital devices. Ideally, you would avoid using a computer or phone at least an hour before you plan on going to bed.

Work in steps

You’ll find it’s more manageable to accomplish your bigger projects if you break them into much smaller intervals. Work toward a goal one step at a time and you’ll feel less like you’re burning out. You’ll also have a greater sense of accomplishment as you complete each step.

Create a support system
The best way to help yourself with burnout is by creating a strong support system. If you’re married, have a roommate, or live with family, you can rely on them to help out with work around the house. You can also connect with friends and family through social events and take some time to get rid of stress. Find one person in your life that you can talk to about your concerns and you’ll feel much better after talking through it.

The Essential Web-Saavy Skills Entrepreneurs Should Know

Being web-savvy is vital for any job, but particularly if you’re an entrepreneur and set on starting your own company. You’ll need to know how to conduct various parts of your business using the internet, while also promoting your brand and effectively communicating through online means. Maybe you’re a wary of learning web-savvy skills, because you think it involves complicated coding and computer science that you just don’t understand. While those skills can be incredibly useful, being web-savvy doesn’t mean you have to know all the technical terms and information as well. Learn some of these basic skills first and you’ll reap the benefits! Since this is such a vital part of being a successful entrepreneur, here are some of the best skills you’ll need to know.

Run a successful blog

No matter what industry you specialize in, you can make a blog on your company’s website about it. It may seem like you don’t have enough to talk about, but take some time to sit down and generate blog ideas; you’ll be shocked how many you can come up with. Learn the basics of running a blog and how to get the most traffic to it. You’ll see results in no time!

Optimize your social media presence

In addition to a strong blog, you’ll also want to create a great social media presence. Decide who your target audience is and then research what social media platforms they’re most likely to use. Become familiar with your chosen social media platforms and frequently update your content, but remember to keep it focused on your company and industry!

Understand basic analytics

While it’s not necessary to learn the intricacies of metrics, it can be useful to have a basic knowledge so you can see the traffic your website or social media accounts are getting. Twitter automatically shows you views and engagements, but you can also get a detailed analytics breakdown. Google Analytics is a good place to start as well for getting a reading on your website and how your search results look.

Online accounting

You’ll probably end up hiring an accountant for your company (unless that’s the area you specialize in as an entrepreneur), but at first your budget will be tight. It’s important that you, as the entrepreneur, have a basic understanding of what kind of accounting you’ll be doing and how you need to organize your business accounts.

Prone to Turbulence: How Startups Can Weather Early Cause and Effect Factors

Creating a successful startup can be challenging. There are a number of things they must be able to weather. Plus they must accurately judge the market, have the right business model, enough capital, a good management team, effective strategies and a quality product.

Accurately Assess The Market

Startups must know the size of their market. This requires adequate research. Plus the product or service must offer a value proposition that’s compelling enough to attract and satisfy a large enough customer base. The startup must also set up shop at the appropriate time.

Create The Right Business Model

Startups must build a solid business model. One that addresses both the short-term and long-term need acquire customers. They need an interesting website, a good sales force and offer customers something they need. The business model must keep customer acquisition costs low and customers lifetime value high. Startups must also have a scalable business model.

Create Capital Efficiency

To succeed startups must have a capital efficient way of doing business. It must take into consideration the cost of acquiring customers and creating and marketing their product or service. Having access to cheap capital also helps. Capital efficient startups have a plan for recovering their customer acquisition costs within one year.

A Good Management Team

Startups must have management teams that create effective strategies, offer widely needed products and services and validate their ideas before and during production. The management team must also have great execution in terms of creating excellent products, bringing them to market on time and have effective marketing methods. They must also build a strong team below them.

Have Enough Cash

Many startups are able to succeed if they have enough cash to reach their milestones, create positive cash flow and attract adequate financing. They must be able to afford to cover their overhead, overcome technical and other types of obstacles, create excitement among their customer base and get customer validation. This will increase the valuation of the company and give them an opportunity to become profitable and continue to grow. Having the working capital they need is crucial for any startup.

Startups need several things to succeed. They must create products that meet the needs of a large market, quickly make necessary adjustments, keep customer acquisition costs low and can quickly monetize their customers using a good business model and management team. This enables them to overcome early turbulence.